Your roadmap to building better digital experiences in one of the world’s most unique industries. Written by Steve Johnson, Co-Founder and Chief Product Officer of insured.io, this handy guide distills over 20 years of insurance and UX expertise, as well as insights from more than 250,000 customer interactions, into a handy book that will absolutely fit in your pocket.

This book shows how to simplify, modernize, and improve every channel in the policyholder journey. Whether you’re a carrier, MGA, agent, or insurtech leader, you’ll find practical strategies to transform outdated systems, boost customer loyalty, and make the insurance experience actually work.

Smart. Practical. Funny (hopefully), and likely the only insurance book you will ever read that references velociraptors and Dominoes Pizza.